Create attention.
Capture demand.
Freelance senior PPC consultancy for brands that want both sides of the coin - memory built today, revenue secured tomorrow.
Start a conversation →01 — The Problem
95% of your market isn't buying today.
At any given moment only about five in a hundred buyers are in-market. Most paid media pours every pound into that same narrow slice. Bidding wars rise, CPCs climb, returns flatten.
Ignoring the other 95% means renting demand month after month instead of building it. The brands that win reach both audiences with intent.
02 — The Approach
Two marketing disciplines. One coin.
Heads - Push Marketing
Create attention.
Reach the 95% before they're searching. Build memory and mental availability on Meta and LinkedIn so your brand is already on the shortlist when a need appears.
Broad-reach prospecting · Creative iteration · Category positioning · Retargeting into consideration.
Tails - Pull Marketing
Capture demand.
Win the 5% who are ready right now. High-intent Search, Shopping and Performance Max campaigns tuned for revenue, not proxy metrics.
Smart Bidding on revenue signals · Conversion tracking · Landing page recommendations · Attribution modelling.
Attention created today is demand captured tomorrow.
03 — Services
A senior operator on every platform that matters.
Google Ads
Search, Shopping and Performance Max built on clean conversion tracking and Smart Bidding trained on revenue or pipeline.
Meta Ads
Creative-led prospecting that builds mental availability, then remarketing that turns familiarity into purchases. The bridge between attention and demand.
LinkedIn Ads
B2B awareness and lead generation for considered purchases — reaching decision-makers long before they raise a hand, and again the moment they do.
Measurement
GTM and CRM tracking implementation, server-side where it earns its keep and Data Studio reporting that tells the story to a board.
Pipeline Bidding
Training Smart Bidding on SQL, Opportunity and Closed-Won customers rather than leads, wired to your CRM. Machine learning stops chasing form-fills and starts chasing revenue.
04 — Results
Real spend. Real revenue.
B2C · Proofreading
Audience segmentation, Smart Bidding and continuous campaign iteration turned $193k of ad spend into $2.2M+ in tracked attributable revenue — an 11.42x ROAS.
B2C · Hospitality
Performance Max and tailored audiences across search and social converted $88k of spend into $738k of room bookings — an 8.38x ROAS.
B2B · SaaS
Google Ads strategy and hands-on management alongside the client's in-house team. A rebuilt campaign structure and data-led iteration took demo requests from 16 to 383 a month — up 2,294% — while cost per submission fell from $285 to $10.05. Over the 1 year 9 month partnership the business was acquired for $70M+.
05 — What clients say
In their words.
Lawrence was fantastic — attentive, knowledgeable, and friendly. He went above and beyond to ensure he understood the context of our specific situation and how best to help us. We'll be using him moving forward for any paid social help that we need.
06 — About
One senior operator. Your account. No hand-off.
Running paid media since 2019 across Google, Microsoft, Meta, LinkedIn, TikTok and Pinterest — for DTC e-commerce, hospitality and B2B SaaS. When you work with Lawrence you work with Lawrence, not a junior team behind a slide deck.
First Class BA (Hons) in Marketing with Advertising Management, winner of the Innovation in Advertising Award. Google Ads certified. Meta Andromeda algorithm expert. Theory backed marketing principles amplified with modern technology.
07 — Contact